Technical/visual/audio codes - Technical codes are all the ways in which equipment is used to tell the story in a media text, for example...

Baudrillard – Hyper Reality: “Some texts are difficult to distinguish in terms of the representation of reality from a simulation of...

David Buckingham – Genre in Constant Process of Negotiation and Change: “Genre must respond to socio-economic and cultural change e.g....

Roland Barthes – Cultural, Semantic, Symbolic, Hermeneutic, Proairetic Codes (5 Narrative Codes): “The cultural, or referential code in...

Adorno – Passive Consumption, Hypodermic Model (Frankfurt School): “A strong argument suggests that audiences may be passively affected...

The explorer- driven by the need of discovery The aspirer- driven by others perception and have the need to be important The succeeder-...

A- professionals with jobs in law or medicine B- Public servants like teachers or nurses C1- Office supervisors, junior managers C2-...

GCSE Media Studies Course Overview Component 1 Section A · Newspapers · Magazines · Advertising and Marketing Section B · Newspapers ·...

Hermeneutic or Enigma codes This code refers to mystery within a text. Clues are dropped, but no clear answers are given. Enigmas within...