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Writer's picturealyciapotter23

Young and Rubicam audence theory

Updated: Feb 7, 2020

The explorer- driven by the need of discovery

The aspirer- driven by others perception and have the need to be important

The succeeder- confident and thrive to be in control

The reformer- seek knowledge, thoughtful, socially aware

Mainstreamer- don’t want to be left, desperate need to secure

The Struggler- spontaneous, pro-active, don’t think about what they are going to do

The resigned- just to get by, look to keep this even

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